Basic-peak groups will be the essential ones in the process of feeling, photo development and degree company
The purpose of today’s papers is to discuss the intimate relationship ranging from three notions commonly used for the intellectual sciences today – stereotypes , prototypes , and you can idealized cognitive models (ICMs) and create a link between her or him therefore the idea of archetype . Of the placing this type of impression throughout the build out-of media commentary, new papers provides a free account of your own switching representation of women in the Bulgarian press. The basis for such a merchant account is the diachronic investigation away from a few posts taken from new Bulgarian drive, and this about coverage the following 50 % of the new twentieth millennium. As a result of this data an important conclusion exists – brand new expression of women on Bulgarian drive has evolved considerably in the stereotypical homemaker model towards the idealized logo of our cognitive feeling of women today.
II Some theoretic prerequisites
Brand new symbolization of women on the force was directly about one or two rational procedure first learnt by Aristotle – that categorization and you will category . In reality categorization can be described as a mental procedure of classification additionally the kinds, hence result from one processes features their framework, the fundamental brand of that’s basic ideal from the Rosch (1981). Categories try organized hierarchically regarding certain to help you conventional ones, the middle of good taxonomic hierarchy becoming filled by cognitively really outstanding classes called basic level groups . The whole process of generalization is actually a step upwards from the first top on hierarchical structure and it contributes to an alternate level – the new superordinate level (superordinate kinds). The entire process of specification additionally is a step down about entry level therefore leads to the newest subordinate top (using classes) .بیشتر بخوانید